Well the gargantuan’s from Mountain View are creating a shake up in yet another industry sector. Google wants to participate in the FCC 700mhz wifi spectrum auction. They are ponying up the minimum reserve bid of $4.6bil. “Google has also been pressing the FCC to reserve a portion of that spectrum to be used primarily, or exclusively, for broadband communications. The Internet giant wants “open access” rules, fearing that without them, only a few powerful companies, such as telecommunications and cable providers, will become the permanent guardians of the airwaves.”

I really find all of this kind of ironic and hypocritical of Google. They talk about “Open Access” for this truly powerful spectrum, this could be a huge industry changing auction for a lot of companies and Google of all companies is trying to put the face on of “Do no evil”, “Let it be unregulated”. I guess Mr Schmidt, Mr Brin and Mr.Page have never used Google Adwords, no control at all….

From my point of view this is just another one of Googles jedi mind tricks to get everyone to believe that if they win the auction they wont try to control every aspect of it…….. The GOOG better reach deep deep down into that war chest of loot because I guarantee $4.6 billion wont hang long with some of these Google proclaimed “Powerful Companies”. If GOOG wins I hope they will finally muster up the sauce to split 3 to 1 its driving me nuts….

The Geek -

This entry was posted on Saturday, July 21st, 2007 at 5:20 am and is filed under FCC, adwords, google, wifi. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.