I am sick and tired of the half tech pundits that try to create news when no news is available. Like this, it was then picked up by the black hole of news, the drudgereport. With it’s one liner’s like yesterday’s title “Apple Overtakes Microsoft as the biggest tech company…”, 80% of the one liners people read on the drudgereport are just that “one liners”. How often do people actually dive into the article, to find out that the “one liner” was a lie.

None of this is news. Market cap size is a joke when you try to compare companies relevancy to the tech industry and how their products transform society, and Microsoft once again overcame Apple in market cap today. So that must make Microsoft the biggest tech company in the world now(I’m the Juggernaut B*%tch!)?  Yes, and no. Microsoft still is king of the software ring, and gaming ring (even though its starting to get long in the tooth). Apple right now is the king of hardware and mobile. Google is the king of the Web and ads, and soon mobile. They all have products that overlap in certain markets, but they are all king of their own niche. Microsoft makes great productivity software and a great OS in Windows 7. They have enterprise software locked down for the moment as well, and Bing is promising in the search segment. But mobile has been a huge disaster over the years for Microsoft, and Windows Phone 7 is STILL not out, I am still not sold on it, I still feel like Microsoft is STILL not devoting the attention it needs to this campaign. But maybe SteveB has a rabbit to pull out of his non innovative magic hat. What country is Bill in right now? Can we get him back? No, seriously can he come back?

Apple, king of bling. They make great shiny hardware that interfaces well with very simple software. They dominate right now in the mobile sector.  But not for long. Google and Android are set to destroy all. Now Apple is soon to release the iPhone 4g. We will shortly see how much Steve Jobs believes in his idea of innovation or will he run the Microsoft route? Will it change the game even more? Not sure, but healthy competition like this usually means good things for the consumer.

They are not kings of the entire industry yet but in two years they will be able to deliver. That company is Google. If I was asked a year ago if I thought Android, this  little Linux build would be one of the worlds largest mobile operating systems in the world I would have laughed. But it has captured the essence of what mobile should be. Everyone now a days seems to have a hat or two in the ring when it comes to who is the juggernaut in the mobile playing field, but in ONE YEAR, they have came from nothing to number two in the US for smart phones. They are selling more units on a daily basis then the iPhone, that does not say much since the current iPhone hardware has not drastically changed since it was introduced. But we will see how many more people fall for Apple’s tricks with the iPhone 4G. But lets get back to Google. Android will eventually be king of mobile, something very drastic would have to happen to the companies culture and thought process to fall off. I do say this though, INVASION OF PRIVACY WILL KILL a brand. What I mean by that is simple, Americans like privacy, we view it as a freedom, if it is taken away or manipulated we buck. Look at a lot of the detractors over Facebook privacy and security issues, how far is too far? Will it kill Facebook, probably not. Mark Zuckerberg gets it.  How much information is too much? We all have our own levels of privacy intrusion we accept and maybe Google is the company that we will eventually push back on over privacy issues. But I no longer hold any cards for any of the camps, to me they are all great, but right now Google is winning. When I hear people say “Google Docs will never compete with Office”, or “Chromium is joke”, I do not laugh anymore with them. I have seen the power of Google’s dev’s, we have witnessed the dedication and understanding that Google’s upper management shows. To me it’s pretty astounding, to see such a fluid mesh of managers, developers, partners and marketing, work so effectively in ONE YEAR.

Google dev’s are dedicated zombies, they have tasted the flesh of their rivals and they want their BRAIN’S. But what happens when they do reach that promise land of “King of Tech”? That is the question Google should be asking themselves, and knowing them they already have a planned strategy for that moment.

But lets be clear though. Google really didn’t build Android from the ground up, it was purchased by Google, then their dev’s took it farther. Which is Great, but in the world of development it would be viewed as cheating, and in the world of business it would be viewed as a great investment. To me it makes no difference. But Microsoft and Apple built Windows Phone 7 and the iPhone OS from the ground up. Google did not do the same. Will we see “serious fragmentation” be a problem in future Android builds, probably not. Now we can call Google smarter in its purchasing power by purchasing Android, but we have to give credit to the great developers at Apple and Microsoft for constructing the framework their futures will hold. But at the end of the day Google owns Android, and building from the ground up really does not matter at this time in the mobile game. It’s who is in the ring when the game starts, and Google just sucker punched the hell out of Apple.

At the end of the day none of this matters. What matters is that each person have a handset that works for their specific needs. So do your research on what your needs are, and jump into the game.